How can PETA get people to stop eating delicious meat? By throwing money at them! In a move surprising for its creativity but standard in its capacity for extreme publicity, the animal liberation group is sponsoring a contest to develop commercially viable in vitro meat. I discussed this lab-grown tastiness in a previous post.
The rules of the contest are simple: make the meat, make it taste like chicken (shouldn’t be hard, so many things do), then sell it to people. If you do so before anyone else, you get a cool million. Not a bad deal. And you have four years to do it.
Of course, some people at PETA actually objected, according to this NYTimes article. I blame them for the fact that my Tofu Pups seem to taste less and less like real hotdogs as time goes by.