You know, most people like to think they’re above impulse buying. “That’s for the morons with no self-control,” they say as they pick up their usual tin of Altoids by the register. I count myself among this hypocritical bunch after impulse-buying a pack of Trader Joe’s Turkey Jerkey (teriyaki flavor) while I was standing in the massive line of hipsters and shut-ins at the Union Square flagship store. And let me tell you, I did not regret my choice.
The jerky exhibited great texture, with a little artificial “tire tread” pattern making it easier to bite. Jerky should take some effort, but not work your jaw to exhaustion. It was hard to taste the smoke flavor that was added, but the turkey came through loud and clear. The teriyaki flavoring leaned heavily towards “sweet” and away from “salt,” a good thing if you enjoy devouring an entire bag at once. I’d say the taste had an almost cherry-like fruitiness to it, reinforcing jerky’s role as the true candy of the meat world.